Editorial product development and management - lessons from the Guardian

The Guardian’s head of technology strategy Stephen Dun has been interviewed by the Association of Online Publishers about the product development process at Guardian News and Media:

Some of the most successful products are bespoke to a specific platform.

We’ll be discussing product development and management with speakers from the Financial Times, Microsoft and more at news:rewired - beyond the story.

Tickets, while still available, can be bought at this link for just £100 (+VAT).

'Engagement through play' - journalism and gaming

Fascinating stuff from Edelman Digital on ‘engagement through play’ and the power of gaming ahead of our news:rewired session on journalism and gaming:

Game play is extremely productive: it produces the positive emotions scientists say are crucial to our health and success. In ‘This Might Be a Game’, Jane McGonigal suggests that positive traits induced by gaming include the energetic willingness of players to attack problems that they are confident of solving; the strong sense of community and trust felt by game players; heightened productivity, and the empowerment and optimism experienced by gamers, who “believe they’re individually capable of changing the world”. Similarly, research from major universities such as Stanford and MIT shows that we like and trust others more after we’ve played a game together – even if they’ve beaten us – and are more likely to help someone in real life after we’ve helped them in a co-operative game. Games aren’t just making us happier – they are also helping us to engage with others.

Tickets, while still available, can be bought at this link for just £100 (+VAT).

Delegating responsibilities to community members

Interesting post from Community Spark on what responsibilities and roles can be delegated to members of an online community to assist the community manager.

To take part in our discussion about online communities for publishers and journalism, book your ticket to news:rewired on 16 December today:

A syllabus for online community building

A post made for our ‘building an online community from scratch’ session:

If you’re launching a website or app today, you need to build a community around your content. But how? Some sites explode while other nearly identical sites wither. It seems the best you can do sometimes is put out content and start sacrificing goats. What little we do know about how to build social apps and sites is folklore, anyway. The art and science of community building needs more attention. Kristen Taylor, an instructor at New York University’s unique tech graduate program, the Interactive Telecommunications Program (ITP), is trying to provide the theoretical and practical background for that task. Here, she presents her unusually literate and deep syllabus about learning to build online environments that people love.

Book your ticket for the next news:rewired on 16 December at this link -

Communities: define your target user

For our session at news:rewired on building communities from scratch -

The number one reason why online communities fail is because there is no clear definitive reason who the community was built for, or who will benefit from it. I have visited communities online where they have a tab for Mums, and a tab for Childrens’ Games, and a tab for Advice on Sex. Does that make sense to you? When somebody visits your community they should not be left wondering who this community is for, or whether or not they are the right fit for this community. I can tell you 100 per cent of the time the user who is unsure will leave.

Augmented reality in the newsroom

For our news:rewired panel on journalism and gaming:

You point your wireless device - cell phone, iPad, whatever - at a graphic on a box of unassembled furniture and then the instructions, complete with 3-D diagrams, instantly appear on-screen. Point at a piece of paper and it’s suddenly a game board shared by friends across the room or across the world.

This is augmented reality, or AR. While still in its infancy, it’s light years ahead of old-fashioned virtual reality. For one, you don’t need bulky gear; you can use AR anywhere your wireless device can go. Plus, the environment is real - only the graphics are simulated. All you need is a webcam or wireless device with the proper software and a nearby “marker,” a graphic that activates the application.

"With augmented reality you can go around the real world and see information and data overlaid on top of anything out there," said Ori Inbar, co-founder of augmented reality firm Ogmento.

Video as part of the B2B business model

For our news:rewired session on business models beyond the paywall, from 

When it’s done well, video is a more flexible, higher-potential medium for communicating with a B2B audience than static text, flow charts or imagery. That said, video is not in and of itself a good idea. Like any other media, it has to serve a purpose, has to be aligned with the audience and it has to be authentic and informative. Ultimately, video is simply another form of content, and the same rules apply.

Matt Johnston, VP-marketing and community, uTest

The Georgia Tech Journalism and Games Project

For our final panel session on journalism and gaming at news:rewired:

A newsgame is an application of journalism in videogame form.

Journalism has embraced digital media in its struggle for reinvention. But most online journalism just translates existing practices to the Web. Games work differently: they simulate how things work by constructing interactive models. Newsgames can persuade, inform, and titillate; make information interactive; recreate a historical event; put news content into a puzzle; teach journalism; and build a community.